SOUNDLY

Reducing the stigma around hearing loss on Roblox.

The start of every school year marks an increase in young people’s anxiety and fears of bullying. This is especially true for those with a disability - including the 34M+ kids around the world with hearing loss, many of whom wear hearing aids. Often feeling ostracized by their peers, this stigma can affect their confidence and willingness to speak up about their needs.

There is still much more to be done to increase awareness and normalize hearing aid representation. That’s why Soundly, a first-of-its-kind hearing health marketing place, set out to change the conversation on hearing loss and reduce stigma by helping young people see themselves reflected in the mediums they love. And the one place that we know kids are turning to is one of the top global gaming platforms - Roblox.

With more than 50M+ users worldwide, Roblox is one of the most popular platforms for young people right now. However, while there’s thousands of glasses available for personalizing avatars, that’s not the case for hearing aids.

In the summer of 2022, together with Soundly, we decided to change that with an exclusive hearing aid collection designed especially for Roblox. With a goal of driving brand awareness and positive media/social conversation, we set out to help kids feel seen on their favorite gaming platform, and have a little fun with it, too!