SR. DIRECTOR, STORY
DAY ONE AGENCY
2021 - 2023

Led and supported teams of storytellers, designers and strategists on some of the world’s best brands, all in the name of pairing business goals with insights rooted in Gen Z culture. The bulk of my efforts were dedicated to partnerships, gaming, Web3 and pioneering creative on immersive metaverse platforms such as Roblox.

🥇 Independent Agency of the Year 2023, Campaign U.S.
🥇 Outstanding Midsize Agency of the Year 2023

• Chipotle
  🥇 Best Brand Social Media Presence 2023, Ad Age
  🥇 #1 Sales Impact From Metaverse Game All-Time, Roblox
  🥈 #2 Driver of App Downloads for Branded Experience All-Time, Roblox

• Walmart
  🥉 Bronze Honor in TikTok category for #DealGuesser 2022, The Shorty Awards

• Soundly
  🥇 Gold Honor in Disability Awareness for Reducing The Stigma Around Hearing Loss On Roblox, The Shorty Awards 2022, The Shorty Awards

• American Express
  Led creative brainstorms with prompts and activities for cross agency and client partners alike, culminating in actionable concepts and ideas for production.

• Meta
  Acted as the social and creative lead for big activations that would help launch the Meta Quest 3 headset in headline driving ways.

ASC. DIRECTOR, SOCIAL MEKANISM
2015-2021

Helped lead a dedicated and award winning social division hell bent on bringing some of the most conventional, above-the-line brands to social — natively and authentically.

🥇 Independent Agency of 2021, The Drum Agency Business Awards
🥇 Most Effective Independent Agencies 2020, Effie Awards Index

• MolsonCoors (Coors Light, Keystone Light, ZIMA)
  🎗️ Shortlisted in Wine, Beer & Spirits category for ZIMA Live 2018, The Shorty Awards
  🥇 1st Place BIG IDEA for ZIMA Live 2018, Mekanism’s Annual Innovation Bonus Awards

• Ben & Jerry’s
  Built Mekanism’s first in-house production shop for scrappy / lo-fi asset creation at scale for social, starting with a highly successful 50+ asset production for Ben & Jerry’s unreleased US flavors and SKU’s.

• Cricket Wireless
  Directed WWE Superstar partners (Drew McIntyre) to create content LIVE from Las Vegas during Summer Slam at the newly opened Allegiant Stadium.

SOCIAL MANAGER
McDONALD’s
2015

Spearheaded organic social creative that generated earned impressions across social channels to the tune of 50MM+

SOCIAL MEDIA COORDINATOR
GOSSIP GENIE
2013-2014

Built campaigns from the ground up for Hefty and Reynolds Wrap, specifically with CTR and CPC in mind.

COPYWRITER
Y&R
2010

Wrote concepts and scripts for a wide array of brands, including Giant Eagle, GAP, Kenmore, Sears and Bonefish Grill.

SOCIAL LEAD
99GAMERS
2014-2015

Led a Twitch campaign that saw organic growth of 2,500+ followers in just three months, generating a slew of net-new website customers.

SOCIAL & DIGITAL MANAGER
BABAROGA GAMES
2010-2013

Helped an indie dev get their digital marketing feet wet, improving social media engagement by an average of 43% YoY during my time.