OLYMPIC WORLD

Introducing one of the world’s most iconic brands to a new generation of fans — right from their platform of choice — Roblox.

I had the fortune of establishing the strategy and creative for Olympic World — the first environment on Roblox to feature official Olympic and Paralympic intellectual property, offering Gen Z and Gen A players the chance to explore the Olympic spirit like never before through a collection of games, activities, quests and events.

Those looking to experience the Olympic Games in this digital world are able to find exciting mini-games in the Olympic Stadium, such as the fast-paced "Obby", which challenges users to showcase their best time on the virtual streets of Paris, and "Smash Ball", a multiplayer arena game inspired by Roblox favorite Blade Ball.

Visitors are also able to access the Olympic Shop, offering a wide variety of in-game purchases, including exclusive Olympic-themed items for users’ avatars and an ever-rotating collection of user-generated content, crafted by top Roblox creators.

The Olympic Champions Hall, meanwhile, gives visitors the chance to explore Olympic history in a unique way as they learn what makes the Olympic Games so special across art, video and trivia.