KEYSTONE WEDDING

That time I sent a Keystone Light enthusiast on a honeymoon… with a Keystone Light…

If you’ve got fans that are into your brand more than you, you’ve got to meet — and better yet, exceed — them with adoration. That’s precisely what my team did when Erik took his love of the Keystone Light brand up to eleven with an actual wedding page, cementing their (our?!) longtime relationship… (and yes, that is still a clickable registry site for the occasion. I should also mention that Erik here is still paying for it himself; it’s not some earmarked expense in the Finance department at MolsonCoors).

So, we did what any surprise fiancée would do in this situation… We made the site viral, took to social and crowd sourced potential venues for a honeymoon. Not only did the bride and groom tie the knot, but they enjoyed a lovely honeymoon in Keystone, Montana thanks to a bit of internal vocal support from the CMO. Me personally, I voted for Stonehenge (an actual option for social users to vote on). Still gutted about it not winning.