BABY YODA x KEYSTONE 

Going viral with Keystone Light and a “Baby” from a galaxy far, far away.

I’m not sure a single social post should qualify for a portfolio spot, but if there was ever an outlier, Baby Yoda x Keystone Light is it.

At the height of the shows success, I composed the above Tweet for Keystone Light. It went on to become Keystone Light’s best performing organic social post in engagement, ER%, impressions and unique reach all-time. And while the numbers were great and all, for me the real success was seeing fans run with it even further with merch. Endless, hilarious merch: